Tuesday, October 23, 2007

Park Avenue Potluck

I am excited to announce that a very great book for a very great cause is finally released today! More than just a cookbook, Park Avenue Potluck is an unprecedented peek into the dining rooms of New York’s poshest addresses and savviest hostesses. It offers advice on how to entertain in true New York style with a compilation of recipes, entertaining tidbits, anecdotes, and party-planning advice from celebrated New York party givers, members and friends of The Society of Memorial Sloan-Kettering Cancer Center (MSKCC). Acclaimed food writer and contributing New York Times columnist, Florence Fabricant edits as well as contributes to the book.

Through its fundraising events and organizing volunteer committees, The Society of Memorial Sloan-Kettering Cancer Center supports patient care, research and public education on the importance of early cancer detection and treatment. These altruistic women, who dedicate countless hours, now open up their personal recipe boxes and share their crowd pleasing signature dishes, desserts, and drinks served for holidays, parties, weekend gatherings with friends, and quiet nights at home with their families. Beginning with “The Guide,” the ladies go through all the necessary steps of throwing a party, including invitations, setting the table, and serving styles. All of this savvy know-how is accompanied by an indispensable pantry list of items to have on hand at all times - because you should never be caught off guard!

“A good party takes planning, but once it starts you can relax and enjoy every minute.” - Jamee Gregory

“I go to several markets that I like and get inspired by what they have that’s fresh and what looks good.” - Dayssi Olarte de Kanavos

“When I serve a frozen dessert at the table, I will opt for a demi-tasse in the living room afterwards to use my collection of un-matched cups, brought out on a serving tray.” - Coco Kopelman

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