Monday, April 19, 2010

Pop-up Paper Ikea House


Materials: Images of IKEA products

Description: A while ago I designed a pop-up paper house using exclusively Ikea products: all the furniture, obviously, but also all the accessories, sheets, framed artwork, towels, lights, even the floor treatment came from their store. My idea, of course, was to become rich and famous. I would show Ikea my work, they would hail me as a brilliant designer and give me lots of money to design a new house each year, to match their yearly catalogue. It seemed like the perfect idea for them: if mass produced this could be a very inexpensive toy, it is completely wholesome even though it blatantly promotes their products, it folds flat for storage not just in the store but also for the end user (and we all know how obsessed Ikea is with flat storage), plus they could come out with a new house every year and tap into kids' natural tendency to hoard and collect!

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